you probably don’t need more marketing ideas. you need to know which ones are worth doing.
I work with growing B2C companies that need more experienced marketing direction, whether that means having someone lead marketing alongside you, building the strategy your team can work from, or helping you think through one important decision.
The level of support depends on where your business is now and how much of the marketing you still want to own yourself.
fractional marketing leadership
You still want to be involved in marketing. You just don't want to be responsible for leading every part of it.
As your fractional marketing leader, I work closely enough with the business to understand where it's going, what sales is seeing, what marketing is doing, and what the people and partners around you need in order to do good work.
I'm there for the ongoing decisions that don't fit neatly into a strategy document.
The agency wants to increase spend. You're considering a new hire. Sales is hearing something different from customers. A launch is coming up. Performance has changed. Someone has a new idea that could be great or could become another distraction.
Instead of every one of those decisions eventually making its way back to you, you have someone who understands the larger marketing strategy and can help determine what actually makes sense.
-
Depending on what the business needs, my role can include setting and evolving marketing strategy, establishing priorities, leading agencies and freelancers, providing direction to internal team members, reviewing performance, making budget and investment recommendations, supporting marketing hires, connecting sales and marketing, and advising on launches and other business decisions that affect marketing.
The exact role will look a little different inside every company because I'm stepping into the marketing organization you already have, not asking you to rebuild it around a predetermined package.
-
Marketing has gotten too complex for you to keep personally overseeing it.
You have people doing the work, but you're still the person they rely on for direction.
You want marketing represented in bigger business conversations.
And you want someone you trust to lead that part of the company without hiring a full-time VP of Marketing or CMO yet.
-
Engagements start at $3,000/month with a three-month initial commitment.
Custom scopes are provided after we talk through what your business needs.
marketing strategy
You want to keep leading the marketing. You'd just feel a lot better doing it with
a clear plan.
Marketing Strategy is project-based support for founders who know their marketing needs more direction but aren't looking for ongoing marketing leadership right now.
Maybe you're planning for the next year. Growth has slowed and you're trying to figure out what should change. You're about to make new marketing investments. You have people who can execute, but they need clearer direction. Or you've simply reached the point where making marketing decisions one at a time isn't working anymore.
We'll step back and look at the business before deciding what belongs in the marketing plan.
-
We'll figure out where marketing needs to go and what it will take to get there.
I'll start by understanding the business goals, your customers, what's currently happening across marketing, what sales is seeing, what you've already tried, the people and partners you have available, your budget, and how you're currently measuring the work.
From there, I'll build a 12-month marketing strategy that gives you a clear direction for the year and a practical place to start.
-
the marketing priorities for the next 12 months
a focused 90-day plan for what should happen first
a high-level view of your audience and customer journey
the channels worth focusing on and the role each one should play
the core messages your audience should consistently hear from you
budget and resource recommendations
the KPIs worth tracking and a plan for establishing useful baselines where they don't exist yet
clear ownership across your internal team, freelancers and agency partners
recommendations for capabilities you may need to hire or bring in externally
And I won't send you a strategy deck and wish you luck. I'll present the strategy, walk you and the relevant team members through the thinking behind it, answer questions, and make sure everyone understands what happens next.
-
Strategy projects start at $2,000.
marketing therapy
Sometimes you really do just need to run it by someone.
Marketing Therapy is focused advisory time for a specific marketing problem, idea, or decision you want experienced perspective on.
Maybe you're thinking about hiring someone and aren't sure what role you actually need. An agency has recommended something and you want another perspective. You're considering a new tactic. You have a launch coming up and want to pressure-test the plan. Or the numbers aren't looking the way you expected and you want help thinking through what could be happening.
Bring me the context, the questions, the dashboards, the proposal, or the half-formed idea you've been turning over in your head. We'll use the time to work through it together.
You don't need a full strategy engagement every time you need experienced marketing judgment. Sometimes one good conversation is enough to get you moving again.
Investment: $300
not sure which one you need?
that’s something we can figure out together.
You don't need to decide whether your problem requires ongoing leadership, a marketing strategy, or one focused conversation before you reach out.
Tell me what's happening, what you're trying to accomplish, and where you're getting stuck. I'll tell you which level of support I think makes sense, including if I don't think you need a larger engagement.
a little context on how i work
I'm going to ask a lot of questions before I start giving you answers.
I don't believe the best marketing recommendation comes from looking at your Instagram for ten minutes and telling you what you're doing wrong.
I want to understand the business. I want to know what you're trying to change, what customers are doing, what sales is hearing, what you've already tried, what your agencies or freelancers are seeing, what the numbers tell us, and where the people closest to the work disagree.
That context is what makes it possible to recommend marketing that actually makes sense for your business.
Marketing should get easier to lead as your company grows, not harder to make sense of.
Whether you need someone in the business helping lead it, a strategy your team can work from, or experienced perspective on one decision, we can start with a conversation about
where you are now.