A focused engagement designed to bring clarity and direction to social—without jumping straight into execution.

This sprint is for teams who feel frustrated with social media: posting consistently, trying different tactics, but still unsure what role social is actually playing in the business.

Instead of creating more content, we step back and clarify direction first.

I look at how social fits into your broader marketing ecosystem, what it should be responsible for, and where effort is being wasted or misdirected. The goal is to give you clear guardrails your team or agency can execute against with confidence.

What this sprint includes:

• A clear definition of the role social plays in your business

• Messaging themes and priorities social should reinforce

• Direction on what content belongs on social—and what doesn’t

• Alignment between social and broader marketing goals

• A focused action plan to guide execution moving forward

This engagement is about diagnosis and direction—not ongoing management or content creation.

Strategic Check-In

Because strategy only proves itself once it’s in motion, this sprint includes a 30-minute Strategic Check-In approximately three months after delivery.

This conversation is designed to:

• answer questions that come up during implementation

• pressure-test decisions made along the way

• confirm the strategy is still holding up as intended

It’s a chance to recalibrate—not rework—so teams can keep moving forward with confidence.

A focused, operator-level engagement for brands whose marketing feels disjointed, reactive, or harder than it should be.

This roadmap is designed to answer three questions clearly and honestly:

• What’s not working?

• Why does it feel messy?

• What should we do next—and in what order?
  

What’s included:

• Messaging and positioning clarity

• Channel alignment and ownership definition

• Identification of gaps, overlaps, and misalignment

• A prioritized, actionable roadmap your team can realistically execute

Social, influencer, PR, web, or other channel-specific guidance is layered in based on what you’re actively doing and where the business is headed.

Timeline:

Delivered over 2–4 weeks through a single deep engagement:
an intro call, async strategy work, and a final walkthrough.

For teams who have clarity—but want support keeping it intact as things evolve.

After the Strategy & Alignment Roadmap, some brands realize the hardest part isn’t knowing what to do. It’s maintaining alignment as new ideas, requests, and priorities come up.

This advisory retainer is designed to support that stage.

I act as a strategic partner to help you make confident decisions, pressure-test plans before execution, and keep messaging and priorities aligned over time—without stepping into day-to-day management or task execution by default.

This work is about guidance, oversight, and reducing friction as you implement.

What this looks like in practice:

• Ongoing messaging and positioning guidance

• Strategic input on campaigns, launches, or initiatives before they’re executed

• Alignment across social, influencer, PR, and other active channels

• Help deciding what to prioritize—and what to deprioritize

• Early identification of misalignment, drift, or unnecessary complexity

Support is primarily asynchronous, with intentional, batched calls for higher-level decision-making and alignment.

Who this is best for:

• Teams who already have execution support but want clearer direction

• Brands who don’t need another manager, but do need a thinking partner

• Leaders who want confidence in their marketing decisions without constant meetings

• Companies who value clarity, structure, and momentum over speed for speed’s sake

This is not a replacement for execution.

It’s the layer that makes execution more effective—and less chaotic.

Some clients pair this advisory support with selective execution or short-term leadership when needed. Others use it to guide internal teams with more confidence and focus.

Either way, the goal stays the same:
clear decisions, aligned messaging, and marketing that feels easier to manage—not heavier.