I started Turn On The Light after spending a decade working inside marketing teams where things looked busy on the surface—but felt disconnected underneath.
I’ve seen what happens when social, influencer, PR, paid and messaging are treated as separate efforts. Teams work hard. Budgets get spent. And yet decisions feel unclear, execution feels heavier than it should, and no one is quite sure what to prioritize next.
That’s the gap my work is built to address.
Turn On The Light is a strategy-first marketing communications studio focused on helping brands make confident decisions across their marketing—before piling on more execution.
Not because execution doesn’t matter.
But because execution works best when direction is clear.
Hi, I’m Stephanie.
My Background
I’m a senior operator who’s spent years inside complex marketing systems—across social media, influencer marketing, and PR—working with both global brands and growing businesses.
I’ve seen where things break.
I’ve seen what scales cleanly.
And I’ve seen how quickly marketing becomes chaotic when no one is responsible for connecting the dots.
That experience shapes how I work today: calm, structured, and grounded in how teams actually operate—not how marketing is supposed to work in theory.
How I Think
About Marketing
Most marketing problems aren’t caused by a lack of effort or creativity. They’re caused by a lack of clarity.
When messaging isn’t aligned, every channel has to work harder.
When priorities aren’t clear, teams default to doing more instead of deciding better.
When ownership is fuzzy, momentum stalls.
My work sits upstream of all of that.
I focus on the thinking that makes everything else easier: positioning, messaging, alignment, and decision-making that holds up as a business grows.
What Working
With Me Is Like
I don’t jump straight into execution.
I help you clarify what matters first.
Whether through a Strategy & Alignment Roadmap or ongoing strategic advisory, my role is to bring structure, cohesion, and confidence to your marketing decisions—so execution feels lighter, faster, and more intentional.
Some clients use this work to guide internal teams.
Others pair it with selective execution or short-term leadership support.
The common thread is clarity.
Why This
Work Matters
The work I do matters because it helps companies stop wasting money on marketing that doesn’t work—and instead build a clear, aligned foundation they can actually execute against.
Marketing doesn’t need to feel chaotic to be effective.
But it does require clear ownership, aligned messaging, and
thoughtful decisions.
That’s what I help create.
If this resonates, start with the Strategy + Alignment Roadmap.
It’s designed to bring clarity before more execution.